Optimization Design Of Performance Evaluation For Agricultural Bank Of China ZC Sub Branch Outlets

Under the economical globalization,more and more foreign enterprises have begun to enter the Chinese market,which has brought in a lot of impact and pressure on various industries including domestic financial industry.Facing this fierce competition,if commercial banks want to find a foothold,they should upgrade their own advantages,and make their own performance appraisal further optimized to establish a more perfect performance appraisal system,thus the banks could improve their economic efficiency and management level,and attract talents.This Paper takes the business outlets of agricultural bank of China ZC branch as the research object,makes a comprehensive analysis of the current performance appraisal situation of the business outlets of ZC branch by combining theoretical analysis with empirical analysis.On this basis,it pointes out the current existing problem in the performance appraisal of business outlets of ZC branch is that the performance appraisal does not match the current management development situation.At the same time,it concludes the main reasons for the existing problem in the performance appraisal of business outlets of ZC branch: the lack of long-term planning,poor communication in the process of performance appraisal,the fail of a better combination with its actual conditions,the unscientific setting of evaluation indicators,and the irrational way of evaluation.To solve these problems,this paper optimizes the performance appraisal scheme,process and the implementation safeguard measures of the business outlets of Agricultural Bank of China ZC branch,based on the principle of Balanced Scorecard and the strategic development goal of ZC branch business outlets.This paper also carries out a comprehensive evaluation on the performance of ZC branch outlets from financial indicators,customer indicators,internal process indicators,learning and growth indicators,makes in-depth discussion on performance appraisal indicators,evaluation,application,execution and implementation etc.It is expected to solve the problem of low operating efficiency of the outlets,strengthen its service level and function of front-line Battle Fortress in service and marketing,and enhance the core competitiveness of retail Banks.