Network Layout Analysis Of Road Passenger Transportation Small Express Of G Company

The initial purpose of developing small express is to make full use of the idle resources of passenger cars' luggage compartment so that it can bring more revenue for the enterprise.As the feature of passenger trains is small amount,muti-batch,the development of small express is very rapid.However,with the rise of private express business,express market competition is becoming more and more intense,and small express is squeezed because of its limited outlets and the fact that it is unable to provide on-site acceptance.Nowadays,the current degree of network of small express is a little low,the main body is often the area or the surrounding provinces and cities where the enterprise vehicles can touch.The scope of business radiation is limited.Therefore,it is of practical significance to study the layout planning of small express outlets according to the service scope of small express.If a company want to develop its small express business in the fierce competition,it is necessary to identify the advantages of the product and has a full understanding of the market and customers.It is very important to make the development strategy of the company,rather than compete blindly or ignore small express business.According to the survey,the small express customer is not facing all customers,and often has a certain relevance.Therefore,it is necessary to investigate the business scope of small express customers before making specific adjustments.Taking Panyu District of Guangzhou city as an example,this paper makes a market survey of the small express customers.Based on the market segmentation theory,segment the market according to customer categories and article categories.Then SPSS and contingency table method are used to analyze the market survey results,and the target customer groups of the small express are selected.Then determine the coverage radius according to the customer's wishes.According to the target customer group,the alternative network is selected,and the collection coverage model and the maximum cover model are used to analyze the alternative network,and then the network layout plan is obtained under different circumstances.