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The Business Plan For JH RF Power Amplifier Chip

Posted on:2018-12-11Degree:MasterType:Thesis
Country:ChinaCandidate:K WenFull Text:PDF
GTID:2429330596462571Subject:Business administration
Abstract/Summary:PDF Full Text Request
Smartphone,tablet,smart watch,smart bracelet,smart TV,smart home,intelligent driving,unmanned aerial vehicles and so on intelligent terminal products more and more people become a way of life an important tool,and even become a modern society people Of the state of life.China's population base has been huge,with the improvement of domestic people's living standards,spending power,China has become the world's largest consumer of intelligent end products.At the same time in the past 30 years because of manufacturing manpower and raw material cost advantages,has become the world's largest producer of intelligent end products.However,the profitability of our products is very low,or even a loss of the state,the reason is because we are manufacturers,but the upstream resources are almost entirely controlled by Europe and the United States,Japan and South Korea,we need to buy in the production process production test Equipment,patent rights,import of raw materials,etc.,these are costly,completely swallowed the profits.In this paper,the intelligent terminal of the largest number of smart phones as the research object,for smart phone hardware components in the integrated circuit chip-RF power amplifier chip,with a business plan in the form of analysis of the power amplifier industry environment and development Based on the status quo,the feasibility of chip localization.In this business plan,will study the RF power amplifier in the integrated circuit in the realization of the meaning and in the realization of "China-made" in the process of historical significance,and the specific study of the JH company in the power amplifier project business Model and some of the management knowledge associated with this project,such as project operations management,marketing,financial analysis,and so on.In the business plan,the main focus on how to implement the project,the completion of product development,sales and service,will use the project operation and management knowledge,the formation of project team,build organizational structure;use SWOT analysis for the project to find a breakthrough,To establish the core competitive advantage;STP analysis to the market segments,the target market and market positioning to do theoretical guidance;with 7P marketing mix strategy for the project product to develop a scientific marketing system to achieve the localization of the market after the sale;use of financial management Knowledge,the JH company power amplifier chip project investment and financial analysis and forecast,and analyze the possible risks of the project,given risk control advice,to avoid possible system risks to ensure the normal operation of the project and JH company's continued development of.
Keywords/Search Tags:Smart phone, RF-chip, Power amplifier, Business plan
PDF Full Text Request
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