Study On The Development Strategy Of Rural Tourism Industry In Poverty-stricken Areas

China has a vast territory,great regional differences,rich agriculture and natural resources,and rich folk customs in rural areas.It has the advantages of developing rural tourism.Especially in the current national pattern of "precise poverty alleviation and precision poverty alleviation",exploring the development of rural tourism has a great significance to promote economic development in poor areas,and promote the broad masses of poor people to increase income.At present,the construction of infrastructure in poor areas is backward,and the unique advantages of natural and cultural tourism resources are difficult to play a role.It is difficult for poor people to get rid of poverty and increase income.Study on how to improve the conditions of poverty-stricken areas,gives full play to the unique advantages of village,to the local industrial and economic development in rural tourism.This will protect the environment,improve the rural overall value,maintain the sustainable development of rural tourism and promote the income of poor people out of poverty.This paper takes Weixian Beiyang village of Handan as the starting point for the analysis.By literature review,field visits,questionnaires and other methods,we get more understanding of the poor areas and poor village infrastructure construction and industrial development of the status.Using literature research method,investigation method and SWOT analysis method,we study the local rural tourism industry development foundation,natural and cultural conditions advantages.Conduct in-depth investigation and Study on the rural tourism activities in poor areas,business model,ecological environment,the analysis to the development status of rural tourism and the existing problems of the various factors affecting the development of rural tourism,as well as the relationship between rural tourism development and new countryside construction.The article considers,Beiyang village has a good ecological environment.The villagers are industrious and simple.Tourism,poverty alleviation and residency work team and other government departments make a important guidance.This is a successful case in poor areas of rural tourism to promote economic development and people's income.