Weifang HD Nursing Development Strategy Research

The aging of the population increase,the traditional family pension function gradually weakening,it will have more demand for old-age pension demand,along with the huge market space of the pension industry,the pension industry,the society has become an inevitable trend,the pension industry is a sunset project,it is a sunrise industry.But the people of Weifang elderly pension demand school has been at a low level in the elderly operation stage are not effectively meet the pension industry market has not been fully released.As one of the Weifang public nursing homes to set up the first batch of HD nursing homes,how to face the challenges and seize the opportunities? We must analyze and research strategy.Based on the Weifang HD pension Institute as an example,mainly studies the following contents: firstly,the thesis introduces the background,purpose and significance of the study,research ideas and research methods of this paper,an overview of the current strategic management and strategic positioning theory and literature;HD in Weifang City nursing home staff,for all aspects of introduces the basic situation of the organization structure and development status,the internal and external environment analysis of Weifang city HD nursing homes with enterprise strategic management theory,analysis from the macro environment,the internal environment analysis,including the analysis of enterprise organization framework,analysis of enterprise marketing ability,enterprise financial capacity analysis,analysis of enterprise cultureThen,the SWOT analysis method to analyze enterprise development advantages and disadvantages,opportunities and threats.Through theory and practice put forward the strategic thinking of development of Weifang city HD nursing homes at the same time,the formulation of related diversification strategy,put forward by way of market development strategy,the general strategy of strategic alliance strategy way of Weifang city HD beadhouses growth type,put forward to protect the HD nursing home development strategy measures,and the formation of the conclusion,and puts forward the future research direction.Based on the research of the development strategy of HD nursing homes,aims to put forward to private nursing homes Chinese based on clear strategic positioning,innovation and optimize the innovation path of its business model,implementation of HD nursing homes through the diversification strategy way of business growth,private nursing homes to better achieve the direction of certain reference transformation from the institution to the market.