The Ecological Research Of The Business Model Of The Telecommunications Industry

With the promotion of pace of the reform of the telecommunications industry and the issue of the licenses of 3G mobile communications, china's communications industry has entered a new stage of development. The three-angle competition has formed consisting of the china mobile, china telecommunication and china Unicom. In face of the more complex competitive environment, how to find out the user's needs and the successful business model has become an urgent issue for the providers as well as the whole industry.The related theories of the ecology, which revealed the evolutionary, have been used more and more to analyze the society, economics, military and etc. With the maturity of the ecological economics theories, the research of the phenomena of the communications industry has used the theory and method of ecology more and more. But most of the studies put the providers, suppliers and the companies on the static point to discuss, which is hard to uncover the real internal relations of the communications industry. Besides many studies of the business models focus on the conclusions of the summary, lack of the forward-looking and reproducibility. Thus only standing on the perspective of the ecosystem, from the overall perspective, we can solve the problem.The article, against this background, applies the ecological science, the value chain theory and the co-evolutionary theory to try to figure out the business model problems of the communications industry with the dynamics and evolutionary thoughts. First of all, the article analogize the methods of the ecology to establish the analysis framework of the business model and discuss it on the three aspects of ecological environment, the process of the evolution and the relationships of the environments, creatively concluding the concept of the "strategic business model" for macro-analysis of the development of the business model. Then the article talks about the development trends of the ecological environment on three aspects of technology, requirements and administrations to systematically conclude the evolution process of the communications industry, and study the relationships between the species and the environment based on the mathematical model structured by system dynamics. At last the article analyze the I-Mode as an example, tries to give the recommendations to the business model of the communications industry.Through this paper, I hope to find the relative balance in the course of the interaction between enterprises, and the best way to survive and develop for the communications industry. And I hope to give some effective suggestions for the industry developments.