SQ Group Investment Strategy Research

Over the past decade,China’s automobile manufacturing industry through continuous innovation and developed countries with world-class excellent automobile manufacturing industry,has made rapid development,the domestic private car ownership continued to increase.With the automotive industry gradually into the industry mature period,the industry continues to upgrade and upgrade,the capacity structure is constantly adjusted.Although the overall development of stability,but the indicators of the slowdown in growth.For each car company,the need to correctly determine their own life cycle,combined with the external environment to develop a scientific and rational investment strategy.In the face of the complex and volatile market situation,as the largest auto company in China,SQ Group’s investment has been tightly around the vehicle plate,parts and components,trade and trade sector and the financial sector four plates,insist on steady progress,Stable and change,according to the market situation and its own internal conditions,the life cycle of the changes in the stage of timely adjustment,and actively promote the group brand building,and strive to seek innovation and transformation,upgrading and development.SQ Group for many years to achieve these series of achievements,are inseparable from the SQ Group’s correct investment strategy,has been able to develop in line with the SQ Group’s own investment strategy,it is because SQ Group decision makers to assess the situation,In the mature period,based on the mature investment strategy of enterprises,combined with the external environment,its own advantages,disadvantages,more detailed development of the enterprise’s future blueprint for the development of enterprises to provide a strong support.In this paper,I use many methods,like the system analysis,case study.All these methods revolves around enterprise life cycle.The use of SQ Group as the object of study,its financial strategic environment analysis,found its own advantages and disadvantages of the environment and the opportunities and challenges.And the integrated life cycle of the two division method,the SQ Group to determine the life cycle of the division,to determine its in the past decade are in maturity.Then select the period from 2011 to 2015,the SQ Group’s investment scale,investment direction and investment benefits were analyzed in detail.In terms of the scale of investment,SQ Group has invested more in the emerging industries and products,especially after the automobile market,new energy vehicles and automobile finance business,while maintaining the investment and R&D investment in the original business.SQ Group is principally focused on the whole vehicle sector,parts and components plate,service and trade sector,financial sector investment,and according to the specific situation of the current market segments targeted adjustment;in terms of investment efficiency,SQ Group operating income continued to grow,The profitability of the indicators are better than the industry level.So the conclusion that the SQ Group’s investment strategy is suitable for the current life cycle.To the other industry in the maturity of the car companies play a reference role in promoting the good development of the entire automotive market.