Research On The Improvement Of Xi'an Power Supply Company's Power Marketing Inspection And Monitoring Management

Chinese sustained and rapid economic and social development requires a highly reliable power supply as a guarantee,however,due to seasonal or regional factors,power supply and demand will be tense.In order to improve customer satisfaction and ensure the safety and quality of power supply,power supply enterprises should constantly adjust and improve the marketing management model,improve the quality of marketing,and strengthen the power marketing audit.Therefore,it is particularly important and urgent to build a centralized,unified,lean and efficient monitoring and evaluation system of marketing audit.Firstly,this paper studies the significance of marketing audit management improvement,and combines the research status of China and the West in this field,determines the main research direction.One of the research directions is the study of audit management,mainly discussing how to strengthen the audit mechanism and achieve efficient closed-loop management.Another research direction is the specific study of effective inspection methods,mainly to explore how to use internal and external inspection means to improve the effectiveness of inspection work.Taking Xi'an Power Supply Company as an example,this paper firstly analyzes the current situation of Xi'an Power Supply Company's power marketing audit management,and puts forward the existing problems.Then it uses SWOT basic analysis method to analyze the advantages and disadvantages of resources,opportunities and risks in the current business audit work of power enterprises,finds out the main problems and corresponding strategies,and uses large data analysis.Theory and method complement and perfect the traditional marketing information system.According to the work idea of "pre-warning,process supervision,closed-loop management and control,comprehensive evaluation" put forward by the State Grid Corporation's "big marketing" system construction,the marketing inspection monitoring system is designed and established,and the quality supervision system,evaluation system and business management system of the marketing business are improved.According to the characteristics of large data analysis technology,combined with practice,this paper establishes a multi-dimensional analysis model,and optimizes the marketing business process and the audit process.In the actual audit,it selects the key topics to carry out practice,to verify the feasibility and scientificity of large data analysis,and through a case to illustrate The advanced nature of cross validation of big data theory.Through the research and practice of this paper,it is proved that the improvement scheme of the marketing audit management system is an effective means to reduce errors,reduce risks and improve services,and can carry out centralized monitoring and inspection on the key indicators,work quality and service quality of the marketing business,so as to help improve the overall work quality and management level of the marketing.