Research On The Interface Design Of Shopping Guide Terminal Under The Guidance Of Design Ethics

With the rapid development of large-scale integrated commerce,the demand of shopping guide terminal and its interface design is also increasing rapidly.However,the design ethics problems emerge continually,it is mainly shown in the aspects including a lot of vulgar,false and inconsistent with the core values of socialism in interface design.The main reason for the endlessly emerging phenomenon is that customers and designers are driven by commercial interests,coupled with the absence of systems,regulatory runaway and other factors.Based on the above problems,considering the huge audience of shopping guide terminal interface and the increasing awareness of consumer rights and interests,it is very important that design ethics is regulated.In this paper,the lack of ethics in the interface design of shopping guide terminal is taken as the research object.The current situation and performance of the lack of ethics in the interface design of shopping guide terminal are discussed by case analysis,and the interface design of shopping guide terminal under the guidance of design ethics are studied.The design principles of ease of use,beauty,standardization,innovation and culture are put forward.On the above basis,the main body including the responsibilities of designers,advertisers and consumers of design ethics in this field,are further determined.The main points are as follows: designers should be more socially responsible in the process of interface design of shopping guide terminals,and introduce mainstream values into design works;and the design ethics consciousness of consumers needs to be promoted to maintain healthy and orderly design ethics.Finally,the design practice of shopping terminal guide interface is carried out based on the design principles that fit the design ethical requirements,the design example works of shopping terminal guide interface are achieved,and the design ethical concepts and effects which can embody such aspects as system positioning,ease of use,visual effect,promotion of cultural regeneration and utilization,and guidance of correct consumption concept are further analyzed and discussed.By the aid of the research results of this paper,a correct design ethics of designers can be established,and at the same time a correct sense of design ethics evaluation that lead and guide the audience can be formed,and the good consumption environment can be further enhanced.Therefore,the research on interface design ethics of shopping guideterminal could be positive both in practice and in theory.