Ethical Research On Product Design

Nowadays, Product Design is being highly valued and is strongly impacting our daily life,meanwhile causing a suite of issues in every aspect of our society. The developing rate of technology,science and economy is too high for human being to catch up with. In this new age, when we arecelebrating the glorious achievements we’ve got, do not ignore the change on our ethical nature. Thecrisis on humanity, economy and ecology etc. is getting more serious in a low but steady speed. Weare facing with a unprecedented grim test: over-packeting, noble design, plagiarism design, endlessconsuming eco-crisis, etc. All these problems are resulted from the ignorance of design ethic.Researching and pondering on design ethic shows demand of sense of design, also shows the means totackle these issues. In the context of globalization, design has a deep, complicated relationship withmany field, which makes it much more needful to restrict design.This paper firstly collected several typical, general and severe examples and observed and thenanalyzed these phenomenons and issues caused by design in an objective and realistic view; Secondly,it analyzed the ethical paradox in product design activity, which resulting in the necessity of thedesign ethics, along with the ethical particularity of industrial product and the ethical properties; lastbut not least, in the end it comes up with ethic-based design principle—goodness, honesty, rationalityand fairness—and the relevant ethic-based assessment methods.