Role Shift: Research On Graphic Designers In The Internet Age

With the development of the Internet era,the rise of digital media technology makes the generation and dissemination of information great changes.The graphic design has also been influenced by the Internet and digital technology into a new stage of development.For example,the transformation from traditional two-dimensional static graphics to multi-dimensional dynamic images,from traditional paper media to digital new media.In the face of these changes,the traditional single knowledge structure and professional technology of the graphic designer can not meet the needs of the social development.It is necessary to introduce more social resources,try to cross boundary and innovation in many fields,broaden the scope of plane design,and carry out the necessary role transfer.In the context of the Internet era,this article tries to research the transformation of graphic designers in design logic,work patterns and so on,and to combine the cases to summarize the direction of the role transfer of graphic designers in the Internet era.The development of the Internet has made a profound change in the mode of thinking,knowledge structure and work pattern of today's designers,gradually shifting away from the traditional role.As described in this article,the transfer from the information transfer to the user experience type,the transfer from the subject one to the cross boundary,from the static research type To the transfer of dynamic technology.In the research and analysis of role transfer,the author combines some of the content of graduation design to explain the process and experience of the transfer from static to dynamic,from two-dimensional to three-dimensional,from designer to medium of media in the Internet age.I hope to bring new inspiration to graphic designers,so as to deal with new opportunities and challenges.