Artistic Expression Of Dynamic Text

With the rapid development of multimedia technology,intelligent media is emerging,and various information presentation media are full of our visual cognition,changing people's way of thinking and life style.As the carrier of information dissemination,characters should have a unique way of expression and communication under the new media.In the information complex social life,if we want to attract people's attention in an instant to enhance publicity purposes,we must have fantastic visual appeal and refreshing people to achieve the purpose of disseminating information.It can be seen that the dynamic characters must be artistic.Art can not only improve the impact and tension of the text,but also the necessary condition for the author to express the relationship between the emotion and the audience.The artistic expression of dynamic text can enable the text to show rich expression of visual language,diverse information transmission media,profound emotional connotation,and enable the public to meet the aesthetic needs and produce emotional resonance.This article from the concept,the characteristics of dynamic text,through analysis and study of dynamic text access to outstanding design case documents and the collection of domestic relevant dynamic text outside,respectively form for dynamic text on the artistic text from the dynamic time and space,interactive,multi sensory characteristics of four aspects of understanding for clues;and from a font design,dynamic text elements and movement angles summed up the design principle of dynamic characters of artistic expression,the final list of artistic expression of dynamic text application in different media,finally summarizes the development direction and have the dynamic character art.