Development And Design Of Cultural And Creative Products Based On Regional Culture

In the category of art derivatives there is a particular product called the text creation product,In this kind of product for native art in the relevant on the symbolic meaning and aesthetic value and characteristics to exploit,again carries on the analysis to create,combined with the designers' idea and understanding,to produce a new creation.This work combines the cultural characteristics of the original works with the designers' newly created works.This paper takes Shanghai's regional culture as an example to carry out the design and development of cultural and creative products.The purpose of the study is to integrate the culture of Shanghai into some products,as a "Shanghai gift" to spread the regional characteristics of Shanghai.This paper explores Shanghai gifts in the form of Shanghai style architectural design,catering art,costume design and language system.Finally for Shanghai impresses people summarized the characteristics of,including the design of color and style characteristic of Shanghai culture characteristics for centralized display,provides some references for Shanghai gift design ideas.I designed by Shanghai series of gifts,hope to be able to be reflected in the degree of innovation and the product come out on the connotation of can break through the limitations of previous,opens up a new heaven and earth in the field of product design.At the same time,more and more designers and consumers will be concerned about the design of the creative field.I in a city has the characteristics of buildings and occurred in the story,customs and habits of people living in this city,particular content such as brand as a symbol of a city,and based on these elements to design of gifts,the final results can be said to be more successful,study of culture of the city or in order to make the purpose of the final design out gifts to the specific culture of Shanghai in the full display.In the current development of the cultural and creative industry,we can get rid of the traditional tourism product design ideas and develop new ways from the new Angle and level.It is also a response to the country's policy of emphasizing cultural innovation.In addition,the creative can attract tourists travel products,through its own characteristics to tourist areas for further spread of culture,is also on a particular country or region to strengthen cultural soft power.