Transmedia Storytelling Research On The Journey Of Flower

The arrival of media convergence times changed the way of media communication,It also breaks the original single media narrative mode,The interaction and communication between television media and other media forms a new new narrative paradigm--transmedia storytelling.Transmedia storytelling is proposed by Henry Jenkins,a contemporary cultural researcher,he advocated more than one story text on a variety of media platforms,give full consideration to the audience in different media platforms content experience requirements such as television,novels,movies,games,and so on,the development of a unified story around the world,unfold each other on different media platforms,but the logically highly related story line,make the text more plump and stereoscopic,also make the story more complete and fulfilling.It refers to the integration of a variety of media,such as images,sounds,and words,together to complete the narrative of events,also refers to the transformation and variation of one medium to another.This article takes "the Journey of Flower" as the research object,including the original novels,TV dramas,games,and network dramas of "the Journey of Flower" by analyzing the interaction between different texts and the interaction between media producers and audiences,Summarize the cross-media narrative strategy of "the Journey of Flower",summarize the core elements of transmedia storytelling,and find out the inner logic of achieving transmedia storytelling.The first part of the article introduces the meaning of transmedia storytelling and the background of the times that arise under the background of media convergence;The second part systematically analyzes how the ctransmedia storytelling system of "the Journey of Flower" is established and summarizes its narrative strategy,transmedia storytelling of "the Journey of Flower" is based on its novels,The subsequent TV dramas,games,and online dramas are co-narrated in the story world of the novel.The third part of the article focuses on analyzing the internal logic of the transmedia storytelling of "the Journey of Flower" from the three aspects of story world,audience and media.The full text adopts a combination of theory and practice to do research,At the same time,it also provides some reference for the transmedia storytelling of the TV drama in China.