Cultural Studies Of Mobile Viewing

With the continuous development and popularization of media and visual technology,the advent of visual culture is an indisputable fact.The mobile phone culture that highlights the visual has become an important field of visual cultural practice.As a new cultural phenomenon,mobile phone viewing is worth exploring in its cultural background,cultural connotation,viewing mechanism,the cultural issues of reaction and the new features it constantly presents.The research in this paper is to put the mobile phone viewing in background of contemporary visual culture,and combine the theory of viewing culture with the reality of the development of mobile phone culture,and try to analyze the cultural mechanism behind mobile phone viewing through multi-angle analysis of specific mobile phone viewing activities.In addition to the introduction,the paper is divided into the following five parts:The first part:The theoretical connotation and cultural context of mobile phone viewing.This paper defines the theoretical connotation of mobile phone viewing from three aspects of"mobile phone","viewing" and "mobile phone viewing",and points out that media technology,consumer society and post-modern visual culture are the context of mobile phone viewing generation and prosperity,providing a conceptual clarification and theoretical background for the following exploration of the cultural mechanism of mobile phone viewing.The second part:Research on the viewing frame of mobile phone.In this paper,the viewing frame of mobile phone is divided into three levels:physiological frame,physical frame and mental frame.The visual boundary of viewing is first defined by the physiological frame,that is,the human naked eye."Physical frame" is a kind of "visual frame" established by the viewing machine.The mobile phone viewers "walk in and out" between the image and the reality,the "input" and "free" mental state are intertwined,and constitute the psychological frame of the mobile phone viewing.The third part:The perspective analysis of mobile phone viewing.This paper argues that the perspective of mobile phone viewing can be divided into three levels:the viewing position,the viewing angle and the viewer's viewing intention.The technical expression of mobile phone culture makes technology the dominant force in people's aesthetic activities.When we combine the projection of vision with Freud's theory,we can find the perspective of "the view of desire".When we combine the projection of vision with Foucault's theory,we can discover the perspective of "the eye of rights".The fourth part:Research on mobile viewers.This paper believes that the mobile phone viewers are the "mobile phone people" in the era of visual culture.During the viewing process,the mobile phone viewers have undergone a series of changes,becoming the "low-headed family","mobile phone people" and "addicts".Their behavior and ways of thinking are deeply influenced by the mobile media.They have the characteristics of initiative and passiveness,individuality and collectiveness,and multiplicity and dispersion.The physical representation of the "mobile phone person" is presented as a "carnival" body,a "perfect" body and a"tamed" body.The fifth part:The aesthetic reflection on mobile viewing.This paper points out that as a participant and constructor of aesthetics,"mobile phone people" brings "The aestheticization of everyday life" into practice,fostering new aesthetic paradigms such as mobile aesthetics,micro aesthetics,interactive aesthetics and public aesthetics,resulting in aesthetic paradoxes such as virtualization and materialization,perceptual enhancement and sensory passivation,pleasure and anxiety.This paper proposes cultural strategies such as constructing the aesthetic culture of mobile phones,cultivating the aesthetic order of mobile phones,and carrying out mobile aesthetic education.