From Policy Implementation To Resource Integration

The Design Council of UK,established in 1944,is the first official design promotion organization directly led by the government in the world.It has played an important role in the formation of British public's good design consciousness,the integration of design resources,the revitalization of design industry,and further boosting the national economic strength.It has gradually grown into one of the most influential design promotion organizations in the world.In the 1990 s,with the efforts of the Design Council and the support of the British government,the British design industry has made great progress.Facing the coming of the new century and the emerging new challenges,the Design Council began to take the initiative to think about structural innovation,and began to restructure and transform.In 1994,the Council published a report of great historical significance-The Future Design Council.In the report,the role orientation,organizational structure and work functions of the Council were comprehensively evaluated,and defined the new role of the organization in the future:collaborative think tank organization.It will no longer directly provide design consulting services for enterprises and designers.And it will transform from service provider to strategic organization that influences policy,integrates resources and promotes design.This transformation has completely changed the working mode of the Design Council,which has further separated from the government's management structure and become a completely independent public design promotion organization.First of all,this paper is going to research the important documents and reorganization process in this period of transformation,to understand the specific work content and development direction after the transformation.Secondly,this paper will analyze the key projects launched by the Design Council in the new role of the 21 st century.Finding out how did Design Council carry out specific project implementation in the four dimensions of management,policy-making,communication and education? How did Design Council cooperate with other government departments and public service institutions? And how did it further disseminate design value and promote design education?By combing the work focus and service content of the Design Council in different historical periods,we can get a more complete path of British design development,and have a more intuitive understanding of the specific role of design promotion organizations in national design development.