Research On The Application Of Chinese Character Deconstruction And Reorganization In Poster Design

Chinese characters are design elements with deep cultural connotations,and they are the carriers of Chinese cultural heritage.With its strong artistic charm and aesthetic interest,it has become a hot topic for contemporary artists and designers.In the early 1990 s,the theoretical system of deconstruction gradually came into people's vision.The deconstruction design method can be summarized as deconstructing and reorganizing the design subject,so as to give it a new concept or connotation,break the inherent state,and enable it to gain new vitality,so as to better meet the needs of the times.This methodology provides a theoretical basis and direction for the deconstruction and reorganization of Chinese characters.Written words is an important element in poster design.The artistic design methods and forms of Chinese characters are various.In the poster,different font styles of Chinese characters can bring different visual feelings to the audience.The design method of Chinese character deconstruction and reorganization is the concrete embodiment of deconstruction design in Chinese character design.This article studies the application of Chinese character deconstruction and reorganization in poster design.Based on the origin and development of Chinese characters,it studies the characteristics and functions of Chinese characters by analyzing the evolution of Chinese character structure and strokes.Based on the theoretical and practical basis of deconstruction,the macro concept of Chinese character deconstruction and reorganization design is summarized.Through a large number of commercial and non-commercial poster design cases and design practices,the purpose is to summarize the specific methods and meanings of Chinese character deconstruction and reorganization in poster design.The extensive use of Chinese character deconstruction and reorganization design methods in poster design has enriched the Chinese character design method,unified the readability and visibility of the poster,enhanced the visual impact of the poster,and promoted the exploration of the beauty of the form of Chinese characters and national culture.The depth of extension.