On The Embodiment And Application Of Deconstruction In Modern Poster Design

The concept of "Deconstruction" since 1960 s by France's Jacques Derrida,as an important theory of modernism has extensive influence in the architectural design and fashion design field,the field of graphic design is also an important extension of the scope of benefits.In design,we often face many existing relationships,and we make analysis and judgment of things usually in both of these relations as the foundation,so it will stifle the possibility of many excellent design works generated.The purpose of deconstruction is to overcome the traditional metaphysical mode,and then to challenge the way of thinking and way of life and rebellion,the people of all the ideas of the central authority and the theory of questioning and subversion.In the domination of the deconstruction way of thinking under the design ideas often can produce images and break the normal procedure fine novel artistic effect,the essence of deconstruction of creativity,is the urgent demand of the contemporary designer.The introduction of deconstruction into the field of poster design will bring more creative passion to designers.In this paper,based on the theory of deconstruction philosophy,emphatically discusses the application characteristics reflected the deconstruction of thinking in modern poster design and technique of deconstruction in modern poster design,put forward a practical guide for the practice of direct deconstruction in the field of vision in the concrete.It is called "know it,know it,so",Teacher Yi Long technology,the use of "Deconstruction" of the power of technology,the activation of a new world of modern poster design.