Research On Path Optimization Of Social Regulation Of Online Car-hailing Platforms

The ride-hailing is based on the mobile Internet and big data technology.It integrates the supply and demand information through the software of the ride-hailing platform,provides passenger service,and has a new type of business mode with sharing economy characteristics.The company of the ride-hailing platform is the core of the operation of the entire network.Platform enterprise with its diversified travel service bring convenience for people,also exposed during its operation negative externalities,asymmetric information,vicious competition and tort liability others harm public interests,the attitude towards network platform about car enterprises also from full support to the calling for the government intervention of social regulation.Therefore,in order to realize the public interests social security and maintenance requirements of rules and regulations,the ministry of communications and other seven departments jointly issued "interim measures for Internet booking taxi service management",followed by around also reported net accordingly about the details of the operation and management.At present,the ride-hailing platform has been legalized,and the government relies on the social regulation path to regulate the operation of the ride-hailing platform enterprises.Government formulates legal norms,use of mandatory disclosure,subject to the examination and approval,administrative punishments set standards and administrative regulations such as path to social regulation of network platform about car,to a certain extent,ease the platform the unsafe factors.As a new type of enterprise with "Internet+traffic",the ride-hailing platform has the attributes of sharing enterprises and has different characteristics from traditional taxi enterprises.In practice,due to the regulation subject and regulation basis and regulation tools,social regulation pathway regulating path dependence exist in the process of the supply of preference,the public satisfaction levels drop,the central and local policy conflicts,regulation hollowing out and not favorable to the development of industry,needs to be further optimized.The government social regulation theory as the research foundation,this paper illustrates the related concepts of network platform about car,existing problems,and to the central government and local government(in case the text analysis of Shanghai,Shenzhen,Beijing)the path of social regulation supply content to comb,from the theoretical level,expounds the rationality of social regulation path.This paper also analyzes the existing problems of the social regulation path in the current government network,and then discusses the reasons behind it.And in view of the social regulation path problems in order to build suitability of administrative regulation for the model,put forward from the regulation subject and regulation basis,three aspects of optimizing regulation tools of the path of the network platform to the social regulation about car advice,to perfect the government regulation system,meet the needs of the public social regulation.