Research On Community Service Strategy Of BW Company

Community management is the basic content of urban management,and community service is an important part of community management,which is the foothold and external embodiment of community management.Community service is an indispensable part of urban community life.With the improvement of the pursuit of quality of life by the owners,the owners are no longer satisfied with the basic services provided by the property companies,and their needs have more diversified development.But on the other hand,the property management company not only has to try to meet the diversified needs of the owners,but also faces high labor costs and other problems,which make the development of the property management company difficult or even catastrophic.All kinds of problems cause the property company to make changes.Only in this way,can the property company win more customer resources.strive for the most profit,and provide material basis for its own strength improvement.This paper takes BW property service co.,LTD.(BW property company for short)as the research object,conducts a series of surveys on its clients and management rooms,and understands the deficiencies of the company.The research objects include customer satisfaction with the company's services and communication with senior management.Through the research of these contents,the actual cost,customers and market situation of the company can be obtained.Then,in view of the company's shortcomings,we learn from the excellent cases of relevant industries,such as longhu property management:community service creative intelligent life,L enterprise home care services,etc.Then combined with its own actual situation,put forward BW property company service innovation strategy,through the establishment of differentiated service model,the establishment of a variety of business model,the establishment of value-added service model and internal improvement.Guided by the market demand,to achieve the full and reasonable allocation of resources,to maximize economic efficiency as the goal,the use of group development,the establishment of community value-added service system business model.On this basis,the paper focuses on the development mode and thinking of the modules of property service,community service and urban supporting service in the industrialization operation of the enterprise,and puts forward the safeguard measures for the industrialization operation of community service of BW property company.Through the above research can effectively guide the BW property company community services as the main business of the development of service-oriented businesses,the community services business module division and module management research community services to the standard,to establish the basic services at the same time,reflect the social welfare function community system and marketization,industrialization of community value-added service system of enterprises and their development has a certain theoretical and practical significance.