Research On The Competition Strategy Of U (Xi'an) Law Firm

The lawyer profession of our country has obtained the long-term and sufficient development,along with the sustained and fast development of the Chinese economy,the demand of the legal service increases sharply day by day,now the lawyer profession has already developed rapidly,under the new situation of economic development,the strategy of ruling the country according to law is embodied in each link of every field,the vast number of lawyers should give play to the professional advantage actively,It should play an irreplaceable role in the progress and development of society.We should give full play to the role of lawyers,participate in national and local legislation,promote scientific legislation,actively study the law,strictly enforce the law,truly ensure that all laws are observed,strictly enforced,and prosecuted for violations of the law,and raise the standards for making decisions according to law and the level of law enforcement.U law firm was established on may 25,2000,is a large and special law firm of general partnership system,with offices in Beijing,Shanghai,Xi'an,Chongqing,Shenzhen,Chengdu,Jinan,Kunming,Lhasa,Guiyang,Hong Kong,Washington,Seoul,Busan,Tianjin,Sydney,etc.In February 2018,the establishment of u(Xi 'an)law firm was approved by the Shaanxi provincial department of justice.Although u law firm has become a well-known service brand of law firms in China,and is recognized as the largest law firm in central and western China,u(Xi'an)law firm has just been established for less than one year,breaking through the bottleneck disadvantages of its predecessor,such as loose management and high degree of business homogeneity.In the current favorable external environment and internal resource advantages,the development of law firms put forward higher requirements.Based on the analysis of the internal environment,external environment and industry environment of law firms,and the theory of competitive strategy,this paper adopts the methods of pest analysis and SWOT combination analysis,etc.Price differentiation,social responsibility differentiation,service content differentiation and other differentiation competitive strategy,take culture,talent,organization,technology and other security measures to ultimately achieve the long-term goals of the strategy.This paper aims to improve the competitiveness of law firms,provide theoretical support and analysis for the formulation and implementation of the competitive strategy of law firms,explore the strategic path for the development of u(Xi'an)law firms,and play a reference role in improving the competitiveness of law firms.