Research On The Problems And Countermeasures Of Government Network Public Opinion Governance In The Era Of Big Data

With the advent of the era of big data,the network has undergone tremendous changes in the volume of its data,the complexity of data,and the speed of data generation.The monitoring and analysis methods of internet public opinion have also surpassed the commonly used frameworks.Internet public opinion is becoming the basis and barometer of internet public opinion guidance work.With the concept of big data,the internet public opinion leads the thinking,accurately grasps the internal characteristics of internet public opinion and its latent law in the evolutionary process,and facilitates the government departments to detect the crisis early It is of great theoretical and practical value to judge the direction and scale of possible real crisis early and do a good job in guiding the public opinion on the Internet and safeguarding the social safety of the Internet in the new situation.This paper mainly discusses how to use big data to promote the governance of online public opinion.For this system are expounded in recent years our country government public opinion in the internet management,the problems of internet public opinion monitoring mode commonly used at present in China,the analysis method,generalizes the response,for there are advantages and disadvantages are analyzed,and combining the application of large data in internet public opinion management,analyzes the characteristics of the era of big data internet public opinion and the technical development trend,at present our country government internet public opinion management present situation and the opportunities and challenges facing,this paper discusses the use of big data promote the development of internet public opinion management the necessity,feasibility and prospect.At the same time,to foreign internet public opinion management methods are studied,draw lessons from foreign increase internet public opinion is discussed the significance of building up the relevant laws and regulations,from the Angle of theory construction and case comparing two perfect governance of internet public opinion analysis method is proposed,and combined with the governance concept,system mechanism safeguard measures,such as the comprehensive use of big data is discussed in the path of the internet public opinion management.