A Study On The Government's Strategy To Address Internet Public Interest In The Big Data Age

With the rapid development of the Internet and information technology,computer science and technology have penetrated into all fields of human production and life,bringing unprecedented changes in our behavior and thinking style.At present,human society has entered the era of big data,and the public is accustomed to using the Internet to express their opinions and attitudes and to pay attention to and participate in major public events in political,economic,cultural and social life.People's various behaviors and activities are recorded and stored by electronic equipment in the form of data.Big data is everywhere,and no one,no organization,no field can be isolated from it.In this context,government agencies are the departments with the largest amount of data in all walks of life,involving all aspects of social life.But at the same time,the data integration and utilization between government departments are not efficient and can not fully serve the perfection of the social management system.Specific to network public opinion response,government departments,as managers,can not efficiently carry out a comprehensive analysis of relevant information to predict the development of online public opinion or the related needs of the people.However,with the rapid development of big data technology,this problem can be solved to a certain extent.It has brought new perspectives and opportunities for government departments to collect information and deal with online public opinion.In this regard,how to deal with various kinds of online public opinion effectively is an important issue worth exploring under the background of big data technology.This paper analyzes the current situation and existing problems of the government's response to online public opinion,combines the use of big data thinking and technology,and puts forward some strategies to optimize and improve the government's response to online public opinion.