Research On The Spread Of Internet Populism

The Internet populism trend is a network discourse,network behavior and network movement that emphasizes the social division into two overall confrontation camps of the people and the elite.It advocates a holistic and be treated as a homogeneous,criticizes the social elites who oppose the people and shelters them.The current system advocates that politics should express the general will of the people and is a social trend of thought.The spread of online populist thoughts is the three stages of the populist opinion leaders on the Internet populism,through the use of social events and social issues,through coding,decoding and feedback.The purpose of adjusting the content,form and direction of communication,thus causing large-scale discussion and hot discussion of netizens,is the purpose of occupying the cyberspace's public opinion position,destroying the mainstream ideology of cyberspace construction and shaking.The prestige image of the government in cyberspace.Governing the Internet populism can enhance the government's control over public opinion in cyberspace,effectively strengthen the mainstream ideology of cyberspace,and establish the government's authoritative image in cyberspace.The dissemination of online populist thoughts is manifested in the content of anti-official and anti-intellectual social life,in the form of expression,the discourse violence of the Internet,and the content of cyberspace in the development direction.When we are exposed to a certain kind of communication behavior,we usually divide it into several parts to understand,mainly based on the propaganda process of Las Vegas in the article "Structure and Function of Social Communication"."Five elements",that is,"who","what is said","through what channels","who to say","what effect".These five elements are composed in a certain order,which constitutes Lasswell's mode of communication process,referred to as the "5W" mode.The five elements in this model correspond to the communication subject,communication content,communication channel,communication audience and communication effect,which provide the starting point and basic ideas for general communication research.In the study of the spread of online populism,this article will also carry out these five aspects.After understanding the basis of the spread of online populism,we can analyze and understand the process of online populism.The spread of online populism is a process.The analysis of the spread of online populist thoughts needs to be analyzed in accordance with the theory of communication.It can be divided into three stages: coding stage,decoding stage and feedback stage.In the coding stage of Internet populism,the dissemination of online populism will carry out content processing,formal innovation and direction focusing;in the decoding stage,the spread of online populism will carry out content innovation,form change and direction induction;in the feedback stage network The spread of populism will carry out content concealment,form decomposition and direction transfer.According to the process of the spread of online populism,the communication of populism in the governance network needs to establish a mechanism to lead the spread of online populism,to build an advanced network political participation culture,to build a monitoring platform for the spread of online populism,and to create a network of populism.The monitoring team manages and leads the spread of online populism from four aspects: mechanism construction,cultural leadership,technical support and team building.