The Construction Of The Commercial Model Of Senior Care Real Estate Based On The Commercial Canvas Theory

In recent years,with the improvement of people’s living standards in China,China is rapidly entering the aging society,old-age care,gradually become the people’s livelihood issues of concern to the whole people,more and more elderly people,began to abandon the traditional way of home-based old-age care,into supporting and better service of old-age institutions for old-age care.Therefore,a large number of high-end comprehensive old-age real estate projects have emerged in China,old-age real estate is built by real estate developers or other commercial investment institutions for the elderly living real estate products,but also to improve the basic life and nursing facilities for the elderly to provide a comprehensive old-age service system in line with physiological and psychological characteristics.This service system to residential housing as the core,with professional operation and management team as the support,load has residential old-age,life,care,medical care,catering and entertainment,style and leisure and other functions,and a variety of forms,there are professional elderly apartments,elderly communities,ordinary community pension institutions,multi-community co-built old-age service facilities.However,because the development of old-age real estate is still in the initial stage,the actual situation of each project is different,resulting in enterprises in the operation of old-age real estate projects business model selection is also different.Through questionnaire survey,field investigation,case comparison,literature analysis and other methods,combined with YSZ Yi Lao community project management model,future development needs of specific data and data,from the business model canvas of the three modules nine elements,that is,the operation of the basic module of the key business Three elements,partner,core resources,customer module customer segmentation,customer relationship,value proposition,channel four elements,financial module’s source of income,cost structure two elements,YSZ Yi Lao community project existing business model and operating status of the analysis and demonstration,through the perspective of YSZ Yi Lao community project business model elements,refined the YSZ Yi Lao Community Project business model improvement program to improve the business efficiency and profitability of YSZ Yi Lao Community Project.The purpose of this paper is to analyze and demonstrate the business model of YSZ Yi Lao Community Project,on the one hand,it can provide a series of methods and countermeasures to improve the operational efficiency and profitability of YSZ Yi Lao community project,on the other hand,the project is used as a reference to build a new business model with YSZ Yi Lao community as a typical old-age real estate project,so as to provide theoretical and technical support for the healthy and rapid development of China’s old-age real estate industry.