Research On Training Strategy Of New Oriental Education Technology Group

After reform opening up,with the door opening,foreign language learning boom unprecedentedly.The training institutions that are based on foreign language training begin booming in China.With the time developing and the accelerated steps of China market deepened,training market is survival of the fittest,a lot of excellent training institutions come to the fore,training industry in China begin to take shape.New Oriental Education & Technology Group is an outstanding representative in China's private education and training industry.From 1993 to 2006,by the beginning of the creation of twenty or thirty students to the first overseas-listed China Education Training Group,New Oriental Training has become the industry leader.In this paper,the development strategy of Education & Technology Group's was chosen as research object.Firstly,it expounded some relevant theories which were referred to in the paper.Secondly,it analyzed the macro environment of education and training industry,the industry actuality and the future development tendency of the industry.Thirdly,it introduced the development conditions of New Oriental Education & Technology Group and carried out a SWOT analysis about its current situation of training.Then,it expounded the choice about training strategy of New Oriental Education & Technology Group.Finally,it elaborated the training strategy implementation of New Oriental through improving the ability of training innovation,deepening corporate culture and optimizing talent.Finally,I have the following conclusions.The value of this paper is that it can unscramble development strategy of The New Oriental by understanding and mastering its living environment and conditions.In order to make other education and training companies understand accurately current development trend of education and training industry and master development of strategic positioning and the decision of development strategy,it can afford reference and parallel.