Research On The Development Strategy Of W Training Company

China has rolled out a string of policies on vocational education in recent years.As people are paying more attention to lifelong learning with the constant economic development in China,the field of vocational education training is ushering in a huge development opportunity.Corporate training,as a critical part of vocational education,has achieved a preliminarily mature structure and development mode as it has been developed for many years in China.However,because of the impact of Covid-19 and the changes in learning methods brought about by new technologies,traditional corporate training service providers are ubiquitously facing problems such as single and greatly homogenized product forms,lack of professional service capability and insufficient adaptability of new teaching methods,which have dealt a heavy blow to the development of the whole industry.Taking training company W as an example,this paper analyzes and elaborates on the strategies similar companies can adopt to adapt to the times and the development of the industry,find scientific and reasonable areas for changes and breakthroughs,and accomplish sustainable development.In the case study of W,this paper first introduces the research status at home and abroad,and then,based on the theory of corporate development strategy management,deploys the PEST analysis model to expound on the macro development environment of W from political,economic,social,and technological perspectives.It employs Porter’s Five Forces Model to analyze the industrial development environment of W.Taking into account the conditions of W,this paper digs deeper into the status quo of W,summarizes the problems besetting the development strategy management and strategy implementation of W,and dissects the main reasons,which include inadequate investment in product research and development,imperfect brand marketing system and human resource management,and failure to make full use of new technologies.Then,drawing on the SWOT analysis model,this paper conducts a comprehensive analysis of external opportunities and challenges,internal advantages,and disadvantages of W to clarify the strengths,weaknesses,opportunities,and threats of W,and make of and sum up its core competitiveness.At the same time,this paper delves into the potential development direction of the company according to the product-market matrix,so as to provide a theoretical basis for formulating development strategies in the next step.Based on the previous analysis,the development goal of W and strategic theory,this paper draws up the following overall development strategies for W:differentiation strategy,forward integration strategy and diversification growth strategy.W can achieve dislocation competition and characteristic operation through differentiation strategy,scale sales through the leverage effect of forward integration strategy and horizontal sales through diversification growth strategy.In line with the above strategies,this paper works out four functional strategies,including market product strategy,brand and marketing strategy,human resource strategy and operation service strategy.In accordance with new development strategies,the paper puts forward organizational guarantee,human resources,and operation management strategy guarantee measures to provide effective support and guarantee for the implementation of the strategies.This paper hopes to help W make clear its positioning in the fierce market competition in the field of education training,enhance its market competitiveness in the industry and acquire better development,as well as provide experience and preference for other education training institutions.