Research On The Development Strategy Of Distance Open Education In Inner Mongolia Radio And Television University

The government of China has implemented the strategy of revitalizing China through science and education,but the rate of high education recruitment is low and not as good as developed country,moreover,it is even lower than the average rate of the world.Therefore,depending on the ordinary institutions of higher learning full-time education form can not satisfy the large scale requirements of public,especially,there are many hard conditions of full-time education for the person who has already worked in the society.The higher continuing education,named adult education,has become an important branch in the field of high education.According to the "issued by the 28 times China Internet network development state statistic report" show of China Internet in China,issued on 19th,at the end of June this year,the scale of Chinese Internet users reached 485 million.With the quickly development of internet in China,the life and study style has changed unprecedentedly,and the internet has become a main tools for learning.The traditional education model has been challenged,but contemporary and long-range education sprung up,and become a fast education form in the higher continuing education.Modem distance education is a different learning style that student and teacher are separated in time and space;media communication teaching ways,based on the modern education technology,is as the foundation of the dominant media"teaching;it is an organizing system engineering;giving priority to the student and supporting supplementary;a form of mutual communication and feedback mechanism education that existing between students and teachers.With the advantages of transferring the information among the far distance in modern distance education,but there are some disadvantages which lacks the face-to-face learning ways of traditional education in the far distance.This paper,basing on learning the theory of higher education and strategic management,analyzed the current higher continuing education market competition strength and the future development direction of different competitive forces,thus,found the opportunities and development advantage of distance open education,moreover,did the research of strategic target and the connotation of distance education,at last,explained the solutions for distance open education with taking the Inner Mongolia radio and television university as an example.