Digital Media Technology Is The Innovation And Development Of Background Advertising In Sports Venues

In recent years,with the continuous commercial development of the sports industry,a variety of sports events have been produced.At the same time,the development of the digital technique is affecting all areas,"Internet plus" throughout all walks of life,the marriage will also bring the digital technology and sports.The commercialization development of sports industry is inseparable from the sports advertising communication.Therefore,the study of the combination of digital media technology and sports venues and background advertisements is conducive to enriching the forms of sports advertisements and accelerating the development of sports industry.This paper takes the combination of digital media technology and sports competition venue background advertising as the research object.First,it summarizes the development of sports advertising in sports industry,and sports advertisements use different media to complete every marketing activity.It is proved by an example that the economic benefits of sports advertising are promoting the continuous development of the sports industry.Secondly,the site of background advertisements of sports as an important branch of sports advertisement in the study summarized the basic characteristics and summarize the existing site background of sports advertising,identify shortcomings,combined with digital media technology for the following research.Thirdly,through observation and personal participation in competitions,we will find out the conjunction of digital media technology and sports events,and make an intuitive demonstration through 3D roaming effect map.In addition,through case analysis,we make corresponding comparison and analysis of the characteristics of different races to find out the forms of digital media suitable for sports venues and background advertisements.Finally,the digital media advertising on sports development effect and economic benefit analysis,that digital media technology applied to produce sports advertisement in digital media advertising,for sports,not only can increase the visibility of the event,but also for the event provided a solid financial support,but also to help the role for the development of the sports industry;for advertisers,increase brand mark,expand brand influence,enhance brand competitiveness.But at the same time,it should be taken into account that this new advertising performance model,which can easily lead to the lack of concentration of the players.Therefore,when the digital media is formally put into the event,it should combine the position and presentation of the digital media with the actual situation of the various events.