SWOT Analysis Of Fitness APP Operation

Internet is in line with the transformation of modern human third-generation science and technology,with its convenience,fastness,interaction and extensive connection and other advantages,it has infiltrated into various industries and all kinds of APP also rise.In addition,the rapid pace of life and great competitive pressure has led to a sub-health state for nearly 3/4 Chinese,so,more and more people begin to pay attention to health problems.But because time is tight and their energy is limited,people have to find the simplest and most convenient way to exercise,fitness APP is undoubtedly become the best choice.Fitness APP platform not only enriches the choice of users and brings a new sports experience,but also provides a broader space for the development of the sports industry.In the "Internet ?" environment,fitness APP development trend can not be underestimated.Of course,its operation and dissemination process also has some drawbacks,for example:most of the fitness APP in the market are in the same content or interface design,so it is only fit for a limited number of people,also,their own unscientific design can threat to the personal safety of users.In order to solve these problems,this paper uses the methods of literature,case study,logic analysis and SWOT analysis to deeply analyze the operation and dissemination of fitness APP from the aspects of its advantages,weaknesses,opportunities and threats.To provide theoretical basis and intellectual support for its future development.On the basis of the study,the following conclusions were drawn:1.Fitness APP has the advantages of convenience,economy,interest,sociality and dominance,which is the main reason for its wide spread.2.But there for also some disadvantages that need to be improved immediately.For example,the phenomenon of homogenization in APP is also serious,it is difficult to cultivate user stickiness,the crowd points to only a single of people,restrict the development of platform and the specialization is not good.There are hidden safety troubles for users and also risk inside the platform.There are also leakage risk of user information,immature operation mode and backward profit method.3.Driven by the rapid development of society,the development of fitness APP also ushered in a lot of external opportunities,including people's lifestyle changes,psychological needs,fitness market demand and the impact of competitive sports and so on.4.In the course of its development,an innovative industry will inevitably be hindered and influenced by the outside world and the fitness APP will also be difficult to escape.During its operation and dissemination,it will be subjected to a series of competition and legal protection,including domestic similar products and lack of strict regulatory and other external resistance.5.Under the background of the endless emergence of mobile applications,if APP wants to win in the competition,it must make full use of its own advantages and opportunities brought by the outside world and avoid its own weaknesses and external threats,and find a way suitable for its benign development.In this paper,through analysis,the following development strategies are put forward:(1)Strengthen the individualized function construction to effectively enhance the core competitiveness;(2)Refine the user group and perfect the popularizing strategy;(3)Enhance the application safety construction and strengthen users' guard consciousness;(4)Strengthen law construction and improve the supervision;(5)Promote industry self-discipline and establish inspection mechanism;(6)Improve the APP operation mode and make reasonable allocation of resources under the line;(7)Strengthen the integration of physical and medical and add cooperation projects.The following recommendations were made through the study:1.On the basis of making full use of its advantages,the fitness APP also needs to fit the users in the design point as much as possible.For example,interface content and plate design should be as simple,clear and unique as possible to bring the best experience for users.2.In addition to women and youth,fitness APP should also be extended to the elderly,adolescents and disabled groups.Summarize their reading and operation habits and add sports content suitable for these people to meet their fitness needs.3.The insertion of too many advertisements will affect users effect.Fitness APP should take various methods to ensure the normal operation of the platform and also reduce the user's sense of disgust.For example,you can read a paid article free of charge if you click on an ad and watch it for a certain amount.4.Fitness APP can use intelligent wearable devices to collect the users' motion data,and then use APP software to analyze to get the accurate and effective exercise prescription and avoid the hidden safety troubles.5.The relevant personnel of each application platform should consciously combine to form regional organizations and establish relevant self-discipline rules to maintain the order of the organization and the platform and promote the benign development of the platform.