| Without the government's support and help to the development of the sports industry,yantai since 2014,accept government guide sports industry capital funding,some prospects and strong brand innovation,market competitive active enterprise and project has received funding.These sports industry guide funds input,on the financial fund has played a supporting role,has led to the development of sports industry and progress,and have achieved substantial economic benefits and social benefits.However,there are also some problems,such as insufficient guidance of the guiding funds of the sports industry,the unstandardized operation process and the results of guiding the use of funds,which do not fully reflect the benefits of fund operation.This article through to the yantai guide sports industry capital operation of the survey analysis,reveals the yantai sports industry to guide the operation of the fund project characteristics and existing problems,and Suggestions are put forward.Based on the theory of management economics,sports industry on the basis of,one is the literature material law,combining with the related literature at home and abroad and the development of the status quo,to direct funds to define the concept of sports industry;Second,based on the data of the field survey,the basic operation status of the sports industry guidance fund in yantai city is analyzed,and the overall situation is good,but there are some problems.3 it is through the comparison and analysis,the yantai penglai Marine leisure sports demonstration base of demonstration base,yantai,yantai yangma islet equestrian sport national martial arts festival,the Chinese school creative martial arts performances,sports leisure tourism demonstration base,yantai sea galaxy article exercise comprehensive service demonstration base of six projects base paper summarizes different operating characteristics,operation ways they have their own characteristics,the operating effect in the economic benefit,social benefit and promote the development of projects in different ways;The fourth is to find out the deficiencies in the implementation of the project and put forward the countermeasures.Conclusion:1.Through literature retrieval,the research achievements of the sports industry guiding fund are relatively few,and only 11 journals and 1 master's thesis are studied from the macro theory.Research Angle of view different from them,this article is to guide sports industry fund specific project operation process and effect were studied,revealing the sports industry guide fund specific projects operation rule,operable.2,the sports industry fund operation have the same regularity of different projects,and each has its own characteristics,different projects should be established according to the characteristics of its own accord with the motion of the project operation mechanism.3,research shows that the effects of different project operation guide sports industry fund has reached the expected requirement,but the economic benefit,social benefit and promote the development of the project on significant difference,also reflect their different characteristics.4,give play to the role of government's sports industry guide fund,through the investment of limited traction of the sports industry development,achieve the result of"four two dial one thousand jins,accelerating the development of sports industry is a shortcut.5,The operation effect of government sports industry guiding fund is affected by many factors.The scientific standardized management,service orientation and selection of service contents,solid foundation of the project,etc.have laid a good foundation for the satisfactory operation effect. |
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