Research On The Media Image Of Female Narrators In The Video Of E-sports Events In My Country

E-sport is a kind of sport developed on the basis of electronic equipment and multimedia technology.With the development of E-sport,E-sport commentators came into being as the times require.Among them,female commentators in the field of competition where male players are more concerned,they have a large number of "fans" group,but there are also many voices questioning them.So what kind of media image do they present in the competition broadcasted on the network platform,and therefore they are concerned by the audience,which is worth discussing.Therefore,this study uses text analysis and content analysis to analyze the video of female commentators in competitions.The selected research objects are the official commentators of the hero League and female commentators who participated in the hero League global finals,LPL,LCK and other large-scale electric competitions.Through the quantitative research and text analysis of video competition,the author analyses the media image of female commentators in two aspects: one is the external image,including dress,body language and voice;the other is the internal image,including language style,professional level and personal comprehensive quality.It is found that,with the development of competitive sports,the dress of female commentators in competitive sports has also changed in many ways;differences in body language and language styles of commentators in terms of personality and experience;and differences in professional level and individual comprehensive quality can better reflect the differences in the internal image of female commentators in electronic competitions.The research finds that besides the self-factors and self-perception of female commentators,there are also three factors that affect the construction of their media image:firstly,the characteristics of the audience and the change of the audience's consciousness make female commentators cater to the needs of the audience;secondly,women are in a submissive position in the construction of social gender and stereotyped image of female commentators;It is the openness and inclusiveness of the network environment,the visual pleasure brought by the network video and the development space brought by commercialization that all affect the construction of the media image of female commentators in the electronic competition.These female commentators are explorers and pioneers in the emerging field of electronic competition.In order to enable them to develop on a clear career path,we must face up to the problems brought by gender and how to have a clear positioning of electronic sports.Through such a research process,the media image of female commentators in competition videos is presented objectively,which can make the audience more rational to view female commentators in competition,and also allows femalecommentators to stand on the standpoint of bystanders to examine their media image presented on the network video media.