Research On The Status Quo And Countermeasures Of Entrepreneurship Education In Higher Vocational Colleges In Jiangxi Province

At the end of the 20 th century UNESCO put forward the concept of entrepreneurship education at the International Symposium on education for the 21 st century,pointing out that entrepreneurship education,academic education and vocational education have equal importance.Entrepreneurship is an important topic for every aspiring youth.In 2014,Premier Li Keqiang proposed "mass entrepreneurship" at the Davos Forum,setting off a wave of "mass entrepreneurship,mass innovation".For higher vocational colleges,the purpose of entrepreneurship education is not only to promote students’ independent entrepreneurship,but also to foster their innovative awareness and entrepreneurial ability,so as to have more choices and opportunities for development in the future workplace competition.At present,with the help of the progress of Internet information technology,e-commerce industry is developing rapidly,and provides a platform for college students to start their own businesses.Therefore,it is necessary to strengthen the cultivation of entrepreneurship ability of E-commerce majors in Higher Vocational Colleges in order to meet the needs of society for new talents.Based on the current situation of entrepreneurship education in Higher Vocational Colleges in Jiangxi Province,this paper uses the methods of literature research,questionnaire survey,systematic analysis and case study to investigate the current situation of entrepreneurship education for students majoring in e-commerce and interview teachers concerned with Entrepreneurship education,so as to grasp the relevant data of entrepreneurship education in Higher Vocational Colleges in Jiangxi Province and analyze the current situation of entrepreneurship education in Higher Vocational colleges.The main problems existing in Entrepreneurship Education in Colleges and universities are analyzed,and the reasons behind the problems are analyzed,and then the optimization strategies of entrepreneurship education in higher vocational colleges are explored.The whole thesis includes the following parts:The first part is the introduction,which mainly puts forward the background of the topic,combs the existing research results of entrepreneurship education forcollege students at home and abroad,demonstrates the purpose and significance of this topic,and will adopt the main research ideas and methods.The second part,the concept and related theory of entrepreneurship education in Higher Vocational colleges.Define the basic connotation of entrepreneurship education,the basic concept of entrepreneurship education in Higher Vocational colleges,and introduce the relevant theories of entrepreneurship education.The third part is a survey of the current situation of entrepreneurship education in Higher Vocational Colleges in Jiangxi Province.It belongs to the empirical research part of this paper.Through questionnaire survey,we can understand the entrepreneurship education in Higher Vocational colleges,find out the main problems existing in Entrepreneurship Education in Higher Vocational colleges,and analyze the reasons for these problems through interviews.The fourth part is about the entrepreneurship education of foreign college students and its experience.Learn from the advanced understanding of entrepreneurship education abroad,and summarize the successful experience of entrepreneurship education abroad.The fifth part is the case analysis of the campus e-commerce entrepreneurship education in Higher Vocational colleges.Based on the entrepreneurship education model of E-commerce Specialty in Nanchang Institute of Technology,a case study is carried out.The sixth part is about the suggestions of entrepreneurship education for e-commerce majors.In view of the current situation of entrepreneurship education in Higher Vocational colleges,this paper puts forward some suggestions for improving entrepreneurship education in e-commerce specialty.The seventh part is the conclusion.It mainly summarizes and summarizes the whole research,reflects on the shortcomings of this study,and looks forward to the future research directions.