Research On The Status Quo Of The Operation And Management Of The CrossFit Fitness Club In Shanghai

Since the General Office of the State Council's "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" was issued in 2014,China's sports industry has entered a fast track.According to the official data of the State General Administration of Sport,China 's total output of sports and related industries in 2015 increased by 26.02% over 2014,and the value added of industry increased by 35.97% over 2014.The proportion of industrial value added in GDP increased from 0.64% in 2014 to 0.8%.This series of exhilarating numbers reflects the prosperity of China's sports industry.The sports industry in the Yangtze River Delta region is advancing in the exploration,the industrial structure is gradually improving,the enthusiasm for entrepreneurship has risen,and the fitness industry as an important part of the sports industry can both promote the development of the sports industry and increase the contribution of the sports industry to the development of the national economy In order to stimulate and stimulate economic growth,increase market employment,and optimize the overall industrial structure.Shanghai is a window to China's opening to the outside world.It is the most prosperous region in China and one of the cities with the most frequent cultural exchanges.The development of its fitness industry is more time-efficient and advanced.Therefore,by studying the CrossFit Fitness Clubs in Shanghai's fitness industry and exploring its development path and management mode,it can not only promote the better and faster development of CrossFit Clubs,but also help promote the spread of advanced fitness systems and enhance advanced fitness abroad.Industrial exchange can also provide experience and reference for the development of other emerging sports industries.Through questionnaire surveys,field surveys,and data analysis,this article uses CrossFit fitness clubs scattered in four districts in Shanghai as the research object,and uses the "PEST model" to analyze the external environment of the development of Shanghai CrossFit fitness clubs market.And explained the main work functions and current problems of each department through the organizational structure in the club,and conducted field investigations on the venue facilities,coaching quality,and supporting services of the four CrossFit fitness clubs,trying to explore Shanghai CrossFit Fitness Club's current problems in operation and management,and put forward corresponding countermeasures to the existing problems,in order to achieve the overall better and faster development of Shanghai CrossFit Fitness Club.The results show that:Firstly,the external environment of the CrossFit fitness club market in Shanghai is superior,but operating and management problems are frequent.Secondly,the main problems of the Shanghai CrossFit Fitness Club are: lack of professional talents and increased management risks;high membership costs and poor supporting services;too narrow information channels and delayed promotion.Thirdly,development suggestions of Shanghai CrossFit Fitness Club: absorb professional technical and management talents;establish a scientific operation and management model;provide richer member services;update the types of products supporting services;plan novel and efficient market activities;enrich the information of media platforms propagation.