Research On The Relationship Between College Graduates' Personal Personality, Regional Personality And Entrepreneurial Satisfaction

Entrepreneurship is an important direction for college students' career development.The Chinese government encourages college students to start their own businesses and has issued relevant documents to provide support for college graduates to start their own businesses.Entrepreneurship satisfaction provides continuous motivation for entrepreneurs' entrepreneurial activities.In recent years,more and more researchers have begun to pay attention to entrepreneurial satisfaction and explore the influencing factors of entrepreneurial satisfaction.This research combines quantitative and qualitative methods and takes people with university degrees and entrepreneurial experience as the research object to study the factors that affect college graduates' entrepreneurial satisfaction,that is,explore the entrepreneur's personal personality characteristics and entrepreneurial environment(Regional personality)and entrepreneurial satisfaction.This thesis includes two studies.Research one uses quantitative methods to study the relationship between college graduates' personal personality,regional personality and entrepreneurial satisfaction.The research objects are people who have a university degree in Shanghai(n=31),Wuhan(n=30),and Yichang(n=30).The research tools are Big Five Personality Scale,Regional Personality Scale and Entrepreneurship Satisfaction Questionnaire.Through correlation and regression analysis,it is found that at the individual level,the agreeableness and openness of Shanghai entrepreneurs are positively related to their entrepreneurial satisfaction.The agreeableness and conscientiousness of Wuhan entrepreneurs are positively related to their entrepreneurial satisfaction.The Big Five personality traits of entrepreneurs in Yichang are not related to their entrepreneurial satisfaction.At the city-level,Shanghai's regional conscientiousness and openness are positively correlated with entrepreneurial satisfaction.There is no significant correlation between Wuhan and Yichang regional personality and entrepreneurial satisfaction.Based on the first study,the second study conducted qualitative interviews with the highest scores of entrepreneurial satisfaction in Shanghai,Wuhan,and Yichang.The results further supported the findings of study one: at the individual level,the agreeableness and extroversion of Shanghai entrepreneurs contribute to their entrepreneurial activities,thereby enhancing their entrepreneurial satisfaction;the conscientiousness,extroversion and openness of Wuhan entrepreneurs also help to enhance their entrepreneurial satisfaction;the extroversion and openness of entrepreneurs in Yichang can improve their entrepreneurial satisfaction.At the city-level,the conscientiousness,openness,and agreeableness of the Shanghai area can help increase entrepreneurs' entrepreneurial satisfaction;the agreeableness and extroversion of Wuhan area can help increase entrepreneurs' entrepreneurial satisfaction;The agreeableness and conscientiousness of Yichang area can help enhance entrepreneurs' entrepreneurial satisfaction.This research provides empirical evidence for the relationship between entrepreneurial satisfaction,entrepreneur's personal personality and entrepreneurial environment.The enlightenment for college entrepreneurship education is that college students should be guided to give full play to their individual characteristics and advantages in entrepreneurial activities.The results of this study on the influence of regional personality characteristics on entrepreneurial satisfaction of entrepreneurs indicate that the government should create a good atmosphere to enhance entrepreneurs' satisfaction and promote the entrepreneurial activities of college graduates.