Research On Maple Leaf Educational Performance Under Expansion Strategy

With the support of the government,high-quality private schools are developing rapidly.At the same time,the "first charge,then service" business model makes the school strong cash flow and low operational risk,which makes the education industry a high-quality resource,which is favored by investors.Since 2017,private schools have ushered in a wave of listings.As more and more capital enters the education industry,competition among private schools has become fiercer,and they have expanded to seize market share.The research object of this article is Maple Leaf Education.Since 2012,it has been rapidly expanding with the model of "mainly asset-light cooperation,supplemented by domestic mergers and acquisitions",and the expansion rate is accelerating,leading other private schools in the same industry.However,its rapid expansion has brought about The coming risks and opportunities coexist.By collecting and reading relevant literature,and organizing the Maple Leaf Education Annual Report and other related materials,this paper studies and analyzes Maple Leaf Education's environment,expansion drivers,expansion methods and sorts out its expansion process,while using event research to bring about its expansion.Analyze the market response.Subsequently,this paper uses the analytic hierarchy process to construct the Maple Leaf education performance evaluation system,and evaluates the performance of Maple Leaf education from the five aspects of profitability,solvency,operating growth status,asset quality and social impact,and then specifically analyzes from the above five aspects The impact of its expansion strategy on the performance of Maple Leaf Education has been found through research: Although Maple Leaf Education has a strong profitability,it has declined slightly during the expansion process;continuous expansion is not conducive to its long-term operation and development;insufficient school utilization rate results in waste of resources And other issues.Afterwards,corresponding suggestions are given for the above issues,with a view to ensuring that the school's expansion strategy can be smoothly implemented and play a greater role.This paper evaluates the performance of Maple Leaf Education's expansion from a strategic perspective.The expansion of the school has brought both financial impact and social benefits.The establishment of a performance evaluation system throughcomprehensive financial and non-financial indicators to comprehensively evaluate the implementation effect of the expansion strategy aims to provide a theoretical basis for the development of private education and provide specific case references.