Research Of APQP Application On New Product Development Project In S-Company

With the coming of Internet Era,and the rapidly changing of communications technology rushing with high-speed development rhythm,the obviously cyclical semiconductor industry is turning into a more strongly upward period,especially for those hot word rising as like"Big Data Era","Cloud Storage","Mobile Internet".Definitely,it could be found that the driving source of semiconductor industry is gradually transferred from PC business to Mobile Electronic Products.Under such of the fast and changeable marketing competition,S-Company as the leader of the industry have to face various challenge,as like "Too Long Project Development Cycle Time,and Higher Product Development Costs,also Declined Products Expectation,gradually losing the marketing competitive." That's just why APQP(Advanced Product Quality Planning)was involved in S-Company new product development project management.Sample as a new EMI Shielding embedded Flash Memory Project Development Case in"S" Company,the thesis studies how to use the theory of APQP(Advanced Product Quality Planning)and its management models,to meet Customers' demand from Design period to mass production release with efficient project management processes.Per the APQP&the related Tool Theoretical Model of the "FMEA,SPC,DoE,etc.",it would detailed analyze and study on the Identification/Estimation/Solution of technical risk during the progress of this actual project development.Finally,it would evaluate the result of the whole study and share the proposal on the existing project development APQP procedure improvement for some insufficient in the S-Company,and comment the future trend of New product development in semiconductor industry.