Competitive Strategy Research Of Suzhou Schwart Asset Management Co., Ltd

With the New Normal development of economy in China and its adjustment in industrial structure,office market will gradually enter the stock from an incremental era.With the tertiary industry leapt in GDP in the first over the second industry in 2013,office is to serve the third industry’s of supporting materials of major production.Office market will generate a greater demand based on the long-term development.Meanwhile,as a good shop benefits three generations,the old maxim re-enter the minds of consumers.Long-term investment demand for office and other commercial real estate is activated.The rapid development of the Intermet has changed the way people work and their living habits.Virtual office ways have reduced a small portion of the market demand for office space.Meanwhile,having canceled the house purchase restriction to stimulate the office market,it is not obvious.Due to the impact of macroeconomic policies,and supply stimulus of local upcoming new office products in Suzhou,the vacancy rate in the office market is likely to increase in Suzhou,rents and sales price are likely to stop rising.SWT Asset Management Company is a small local company,and it specializes in the office market consulting,planning,leasing,sales and management and other solutions.Faced with the above macro environment and industry environment,the company’s profit pressure becomes larger.How to develop effective business strategies becomes very important.How the company can get a key place in the future market worries the senior managers.This article takes the SWT Asset Management Company for example,using the Competitive Theory,like the PEST model of nacro analysis,Porter’s Five Forces Model,and the enterprise value chain theory.By analyzing the intermal and external environment of the company and determining the core resources and capabilities,the author has developed the company’s competitive strategies,and then discusses the possible problems they may encounter in the implementation process.This paper analyzes the opportunities and threats of the office market in Suzhou,since the company’s main business is the office rental and sale agency business in Suzhou,which is very dependent on the development of an industry office market.Then this article analyzes the competitions in office rental and sale agency industry.and the company’s strengths and weaknesses.It is concluded in the article that Suzhou office market and its rental and sale agency industry will have a long-term stable development as a main chance,and that the company first entered the market of the region’s strengths and build a good influence.Using the SWOT matrix analysis,this paper recommends that this company focused on the differentiation strategy in business layer and the related diversification strategy in firm layer,strengthening of the company’s selling and rental capabilities.These strategic measures can help the company improve the long-term development goals.Finally,the company’s competitive strategy and risk are pointed out in the article’s concluding section.