Research On The Development Strategy Of Jinwei Real Estate Company In Ordos City

In China,as an emerging industry,the real estate industry is in rapid development stage,while there are also many phenomenon in real estate industry,such as development overheated,non-standard operation of the market,increased competition and other phenomena.Especially in recent years,in order to regulate the real estate market,the state introduced a series of policies gradually.With the introduction and improvement of national macro-control policy,the real estate industry is facing more increased competition.How to develop practical strategies and how to play competitive advantage,that it is a urgent need to survival and develop for the real estate companies.Ordos City is a new developed city,local developed economic has led to the development of the local real estate,Jinwei real estate company has developed with the developed economic of Ordos,mainly develops residential and commercial property.Jinwei company is facing the pressure of national macro-control and also fierce competition.In this paper,Jinwei is the research object.The paper analysis the problems of Jinwei and the external macro-environment,and also evaluates the internal resources.Also the paper use SWOT analysis has identify the company's external opportunities and threats,internal strengths and weaknesses,and match the opportunities and threats,advantages and disadvantages to identify strategic objectives and strategic positioning of the company.On the Implementation of the strategy,the paper proposed strengthening of human resources management,strengthen brand management,and strengthening financial operations to ensure the effective implementation of corporate strategy.