Research On The Strategic Development Planning Of A Insurance Company

At present,insurance companies become more and more active in the financial market,which make great contributions in prospering the financial market and perfecting the whole market economic system.With the improvement of national productivity and increase of people's surplus fund,the demands on insurance and its derivatives keeps growing.Though at present,the development situation of the insurance industry in China is relative lagging and there are great gaps between the market demands and the existing insurance products and their derivative financial products,the insurance industry will certainly become more developed and complete and insurance companies will be encountered with great opportunities with the development of our economy and the guidance of government policies.It is very critical for enterprises to choose suitable enterprise strategies during opportunity and transition period.Since the 18th Party Congress,the government has issued a series of relative policies and guidelines,clarified the reform focuses and the development direction of financial field in the new time and introduced regulations to restrict and adjust the past regulatory gaps gradually.Therefore,every insurance company is faced with reform tasks.The situation of our insurance companies is distinctive.Therefore,recognizing the future market positioning and the development direction are the issues that should be considered carefully by each company.The characters of this paper are;study A insurance company's external environment by PEST;using the tool of SWOT analyze the external environment and internal factors.This paper concluded as follows:First,for A insurance company,its advantages outweigh the disadvantages.The steady expansion of development strategy should be adopted.Second,A insurance company need perfect the internal operating system and optimize the product structure and service mode.Utilizing human resource advantages,build a stable supporting platform.Extending volume growth steadily and help enterprises promote the benefit and enhance efficiency.The third,the company should face the impact of industry changes and new technologies to the original business mold.A company need to extending its business and improving the work efficiency by using new technologies.The enterprise strategies summarized above clarify managerial goal of A company,which are also guarantee the company develop scientifically and proactively.During the process of carrying out the strategies,A company must make adjustments according to the changing of market conditions.The adjustments will lower the risks of business operation and legal risk.Through the researches on insurance company A,the author hope to provide some referenccs for the strategic development of our insurance enterprises under in the new situation.