The Optimization Of The Management Model Of The Project Subsidiaries Of The Real Estate Group

In the current society,the competition of the real estate market is increasingly fierce.Under the background,the control to project company of the real estate enterprises is extremely critical.The right selection of control mode can directly influence on the economic benefits of the project company and its future development.Recently,affected by macro economic change,the real estate industry also presents the corresponding change.The effect of macroeconomic control also requires a more strict requirements.In this paper,we take vanke group for example,analyze the current development bottleneck,control mode and the existing problems,draw lessons from the advanced experience of domestic and foreign real estate companies,based on the actual situation of vanke group,through the quantitative and qualitative analysis of the optimization study,and finally get more suitable for control mode of vanke group development.This article is divided into six parts.The first chapter introduces the background and significance,domestic and foreign research status,and outline the research contents and methods.The second chapter expounds the relevant theories and theoretical framework of real estate enterprise to project company.The third chapter compares the current outstanding control mode of real estate enterprise project such as greentown,longhu.The fourth chapter analyzes the current development situation of vanke group,and the main problems in the implementation of control mode.According to the principle of the optimal control model,the fifth chapter optimizes the existing problem of control mode,and analyzes the the effects of vanke.The last chapter is the summary and outlook.Based on the thoroughly discusses of the theory contents related to project control mode,this paper integrates the various point of philosophy,expounds the basic situation of the real estate enterprise control mode combined with its own work experience.With vanke group as a research study,this paper expounds the main method of strengthening the control mode of project company.The first part mainly expounds the research background,the real estate enterprises and the main characteristics of the project.The second part elaborates the related concept and connotation of the real estate enterprise’s control to the project company,and creates the corresponding theoretical framework.The third chapter compares the current excellent real estate enterprise project management mode such as green city,longlake and others.In the fourth part,the current development status of vanke group and its main problems in implementing the control mode are expounded.In the fifth part firstly puts forward the aim and the way of the real estate group control mode optimization,combined with the corporate governance structure and control mode of multiple aspects for in-depth discussion.The sixth part is the summary and prospect.