Research On The Development Strategy Of Financial Services Of Dezhou Post Company

With the development of society,the postal companies in Dezhou have carried out a series of structural reforms and still adhere to the inclusive financial philosophy of "universal urban and rural areas and benefiting the people." They insist on the special development path of serving the "three rural issues",serving small and medium-sized enterprises,and serving community residents meanwhile,they fulfill the special missions and responsibilities entrusted by the country and insist on the principle of "People's Post for the People".With the general rise of financial institutions,huge pressure has been exerted on the development of the postal financial business.Although the state finance gives certain financial subsidies to the universal service-oriented businesses,it still make up for the loss of the company.Only the reform of the postal financial business sector Innovation,transformation and upgrading in order to adapt to changes in the times,continue to maintain a century-old postal corporate image.This paper mainly studies the development strategy of financial business in Dezhou postal company.Based on the review of related concepts and theories of postal enterprises,finance,postal finance,monetary and financial services,finance and real economy,the research has laid a good foundation for more in-depth research.In order to better study the development strategy,the paper analyzes the development status of the financial business of Dezhou Post Company from the aspects of the company's organizational structure and management mode,business product type and marketing mode,the quality of financial business personnel and team building,summarize the actual problems in the process of development and analyze them reasons.Taking the successful reform of Japan Post's financial market as an example,it provides valuable experience for the development of the financial business of the postal company in Dezhou.This paper uses PEST and SWOT analysis methods to study the external development environment that the postal company in Dezhou poses for its financial business development and analyzes its advantages and disadvantages as well as the opportunities and challenges it facea in the external environment.Finally,the development and implementation rules for the better development of the financial business of the postal company in Dezhou City are formulated to determine the future development direction.