Study On The Development Model Of Logistics Distribution In Dezhou Post And Rural

After more than ten years of development, post logistics distribution business has grown into a major business of postal enterprises, brought a very significant social effects and economic effects.In Dezhou branch, Post Logistics distribution business was once the third largest pillar-type business, but also become a effective marketing tool which can link the masses and postal and drive other business by the common development. In the current period, social logistics have a rapid development but postal distribution encountered bottlenecks, we face huge rural logistics market, In order to progressively realize the expansion of business scale and the growth of market share, establishing effective and sustainable logistics development model, and breaking development difficulties have a very real significance.PEST and SWOT model analysis were used in this paper, It can comprehensively analyze the internal and external factors of the development of distribution in rural areas in Dezhou post.The main competitor of postal logistics distribution in rural areas is the supply and marketing cooperatives, The paper objectively analyze the development advantages and status at the same time. A comprehensive view on the current situation, Dezhou postal rural logistics distribution, with advantages and disadvantages, opportunities and challenges coexist, We can constantly improve the management system and operational mechanism, follow the trend of the times, to seek new breakthrough by the favorable external environment.The paper analyzes the successful development experience in the county bureau at the same time, and proposes Dezhou postal rural logistics distribution development mode which agree with the current background, that is "Direct store+Agriculture service station+’Five stood one ’convenience service station+ Help farmers withdrawals"new development model of distribution business channel, "cooperative +integration service+postal business" and "social agency channel+e-commerce" development new pattern. At the same time, the paper put forward several management suggestions for promoting the logistics distribution are rapid, sustained and healthy development, Starting from the establishment of highly specialized management mode.