Research On The Business Model Of L Real Estate Brokerage Company

Real estate brokerage industry is real estate development,transfer,mortgage,leasing and other real estate economic activities,for the parties to provide inter-agency introduction,agency and practice of the operating industry."Internet + Real Estate" is not simply a combination of information industry and traditional industries.Instead,it uses information and communication technologies and Internet platforms to deeply integrate the Internet with traditional industries and create a new ecological environment for development.Real estate brokerage companies in the tide of e-commerce to adapt to the trend,the use of technical means to help business development.This paper attempts to take L O2 O business model as the research object,based on its O2 O business model elements and innovations in the implementation of security research.The full text is divided into five chapters: First of all,introduce the research background,design the research methods to ensure the feasibility of the study.Proposed "the predicament of the traditional chain real estate brokerage company under the market dominated by the existing home supply",which leads to the research premise of "the transformation of the business model of Internet + real estate" implemented by L company in response to the market transformation.The second chapter takes the internet + business model of L real estate as the research object and based on the nine elements of classic business model put forward by Alexander Osterwalder and Yves Pigneur,Including several important dimensions such as value proposition,customer segment,distribution channel,customer relationship,revenue model,core resources and capabilities,key business and key partners,and comprehensively analyzed L company's components and implementation guarantee in business innovation Innovation.The third chapter attempts to jump out of the literature theory analysis,regression observation experience,inductive L company how to promote the transformation and upgrading in the real market,including from the enterprise management model to the platform-based management model of the transition from the sales target to service-oriented Rule transformation,data-driven innovation and other specific measures to create applications.The fourth chapter focuses on the new challenges and sums up in the transformation and upgrading of "Internet + Real Estate" business model of L company through the in-depth exchange with the strategic deployment of top management of L company,As the representative of the shared economy on the entire industry when the impact of the market strategy.In the process of using the classical research model,this article not only collects public data such as supply and demand data of existing homes in different countries for a number ofyears,but also analyzes the implementation strategies of Internet business model of L company,Mode of basic processes,profit structure,big data applications,multi-dimensional data ecosystem and other implementation aspects of the close observation.Finally,in the process of communicating with senior strategic executives of the company,we learned about the new direction of L's future Internet + real estate transformation and upgrading by accumulating first-hand information.Real estate brokerage companies in the tide of e-commerce to adapt to the trend,the use of technical means to help business development.Through the research on the components of L company's business model and the implementation of innovation,it also looks forward to the new opportunities and challenges in the next stage of China's informationization wave.The research results of this paper have certain reference value to the regional real estate brokerage firms in our country in the reconstruction of business model in the process of informational changes.