| The progress of science and technology,industrial manufacturing,the development of the service industry a huge change,diversified development direction to all walks of life in the market competition has become increasingly fierce competition,more and more prominent focus of the terminal market,the operation of the market more and more high degree of fine,and at the same time,economic development has also brought the organizational change rate increase,unstable occupation intensified,this is bound to make the employees bear much more pressure than ever,the ability to work such as improved efficiency,increased workload,fast-paced working state and the personnel comprehensive management and technical aspects of quality needs to have higher requirements,market expectations,Ever fount working pressure;at the same time to improve the management system and the corresponding resource allocation imbalance is widespread,"heavy management,light talent" led to the phenomenon of post The phenomenon of job burnout,lower degree of satisfaction and indifference of attitude,and obvious trend of youth loss are serious in the work.Especially the frequent flow of core professionals brings huge potential risks and uneasiness to business development.Human resource management,organizational behavior and management psychology have become a key research topic to solve this job burnout.The famous American psychologist Freudenberger(1974)and Maslach et al(1976)proposed in 1970s for job burnout(JOB BURNOUT)in the study of service in the field of high reference value,in recent years the sales group of job burnout but involved much,sales is to create,communicate and deliver value to customers,a the organization functions and procedures and customer relations in order to allow the organization and its stakeholders benefit;sales services to meet the specific needs of customers to ensure the success of the company growth and profitability,is the core element which affects the survival and development of enterprises and the key to success,and plays an important role in the enterprise.Therefore,the sales staff can not face the work pressure and job burnout problem.Paying close attention to the growth of sales group,motivating salesmen,meeting their needs and improving their enthusiasm are not only conducive to the sustainable development of enterprises,but also a topic that must be studied in order to maintain family stability.In this case,Watsons personal care products company Kunming branch sales staff as the research object,from the point of concern,is committed to improving the living environment of the sales staff,to explore issues related to job burnout of sales staff,sales staff from the source of job stress,work values,work environment,and individual and team work atmosphere,occupation promotion,support and support of leaders and colleagues analyzed,to provide effective information for job burnout problem finding,diagnosis and intervention as well as the further research,and provide a theoretical basis and reference value for enterprises to reduce job burnout problem.Based on the research method,literature review,questionnaire and interviews with staff analysis as a reference basis about job burnout from the organization,related factors,occupation related factors,personal characteristics and related factors of social factors such as the four major factors related to job burnout,factors analysis of the current situation of the sales staff and sales staff in the role of the group;special and very important such as interpersonal relationship,organization internal environment,personal development opportunities,to the individual needs and work pressure are all aspects of study.I hope that through this study,we should find out strategies to reduce job burnout of salesmen effectively,so as to make people job fit and contribute to the vigorous development of Watsons and even the entire sales industry. |
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