Research On The Stability Of "Internet +" Fresh Agricultural Products Supply Chain

The fresh produce industry of "Internet +" has been praised as the new "blue sea" in the field of e-commerce.In 2012,Shunfeng Youxuan,Tmall,JingDong,Cofco I bought net and other e-commerce platforms entered the fresh field one after another.Xiangmanyuan,Guolin and other traditional fresh produce trading enterprises also began to explore the online and offline combination of(O2O)e-commerce platform model.According to the data analyzed by the prospective Industrial Research Institute,after five years of development,the market penetration rate of fresh e-commerce is still less than 2%,only 1% of fresh e-commerce companies can make profits,and the first batch of fresh e-commerce businesses have failed more than half.For example,delicious 77 has closed and Table net has taken all goods off the shelves.The fierce market competition,the immaturity of the business model,the fracture of the capital chain,and the problems existed in cooperation between supply chain companies are all serious challenges faced by the fresh e-commerce.The analysis of the supply chain stability of "Internet +" fresh produce will help the supply chain alliance to formulate long-term development strategy and also play an important role in establishing the strategic cooperative relationship between the member enterprises in the supply chain.In order to establish the supply chain stability of fresh produce of Internet +scientifically,it is necessary to establish a scientific,reasonable and operable index system.It is also important to select a reasonable evaluation method to evaluate the supply chain stability of fresh produce of "Internet +",identify the key links and factors that affect the supply chain stability.And finally promotes the supply chain stability and healthy operation of fresh produce.The existing literature has conducted extensive research on many problems in the fresh agricultural product supply chain,but most of them only analyze the aspects of the circulation model,interest distribution,and stability factors which causes a lack of research on "Internet +" strategic perspective of fresh produce supply chain.Based on this,this paper takes "Internet +" fresh produce supply chain stability as the starting point.According to the existing research basis and combined with the characteristics of "Internet +" fresh agricultural product supply chain,this paper constructs an evaluation index system of supply chain stability of fresh produce based on principal component analysis(PCA)-analytic hierarchy process(AHP)-fuzzy comprehensive evaluation model.The indicator system includes five dimensions which are individual strength,trust,information sharing,benefit distribution,and external environment.It is described and reflected by 25 secondary indicators,which are enterprise brand,platform construction level,cold chain logistics level,operating costs,supply ability,supply quality,service quality,cooperation experience,goal consistency,interdependence,cooperation commitment,communication and coordination,level of information sharing,timeliness of information sharing,accuracy of information sharing,security of information sharing,rationality of distribution of benefits,risk sharing,penalty measures,incentive measures,enterprise satisfaction,natural environment,government policies and economic environment and market environment.After the establishment of index system and evaluation model,this paper takes GL Company as an example to evaluate the stability of supply chain,and reveals the key points and breakthrough points of supply chain stability construction of fresh produce of "Internet +".It is expected to provide theoretical support and policy reference for policy innovation of related departments.The main contents of the research are: analysis of the concept and meaning of "Internet +" fresh produce supply chain and its stability;analysis of the formation mechanism of "Internet +" fresh produce supply chain stability and the causes of instability;the evaluation index system and model construction of agricultural product supply chain stability;case analysis of stability evaluation of "Internet +" fresh produce supply chain.It is found that the stability of the supply chain is high,in which the benefit distribution mechanism and the degree of trust have a great impact on the stability of the supply chain,and the information sharing and individual strength have a little effect on the stability of the supply chain.The influence of external environmental factors on the stability of the supply chain is very weak;from the perspective of the contribution of secondary indicators,benefit distribution,risk sharing,cooperation experience,goal consistency,information sharing,sharing timeliness,corporate brand,e-commerce platform construction level,cold chain logistics level and supply capacity have great impact on stability of "Internet +" fresh produce supply chain.Based on this,the corresponding countermeasures and suggestions were proposed about the "Internet+" fresh produce supply chain enterprise cooperation,enterprise capacity building and government policy.