Research On The International Competitiveness Of Luang Prabang's Tourism Industry

Laos is a landlocked country in the mid south peninsula of Southeast Asia.It was founded in 1975.In 1986,the economic system was reformed and opened to the outside world.Laos is mainly agricultural and its industrial foundation is weak.But since the implementation of the reform and opening up policy,Laos has been developing rapidly.In the 2015-2016 fiscal year,tourism in Laos increased by 8.5%,accounting for 39.8% of the total GDP,especially Laos Luang Prabang province.Luang Prabang is an ancient city in Laos.It has a history of over one thousand years.In Luang Prabang,there are more than 600 ancient buildings that are relatively well preserved.As a big tourist province of Laos,Luang Prabang not only has the unique natural landscape resources,but also the thick world cultural heritage.With the development of Luang Prabang’s tourism industry,it is becoming more and more famous both at home and abroad,and there are more and more shortcomings and needs to be improved in Luang Prabang.Such as developing the negative impact of tourism on the local social culture,destroying the local ecological environment,and imperfect tourism legal system.Lack of special tourism talents for international tourism and so on.Based on the relevant theories of international trade and the status quo of the development of Luang Prabang,this paper establishes an evaluation model for the competitiveness of Luang Prabang’s international tourism industry by analytic hierarchy process,and makes a relatively objective analysis on it,and puts forward some suggestions on the problems existing in its development.In the development of tourism,it is necessary to adhere to the principle of priority protection and moderate development,to build the brand of the Southeast Asian Buddha and to increase the tourism propaganda,to make a reasonable tourism development plan,to perfect the basic supporting facilities for tourism,to improve the relevant laws and regulations on tourism and to cultivate talents,etc.This paper aims at the development of Luang Prabang’s tourism industry to provide a theoretical reference,and hope to promote the sustainable development of the tourism industry.