From City To Town:Cultural Adaptation And Its Mechanism Of Chinese Small Business Owners In Luang Prabang Ancient City,Laos

Tourism is one of the most important industries in Luang Prabang,Laos.Under the background of China’s “One Belt,One Road” initiative and the construction of the Kunming Railway,Chinese tourists and businessmen are paying more and more attention to the Lao tourist city of Luang Prabang.At present,due to the stereotype of Lao people in Laos,many Chinese people lack interest in Laos and even think it is a “refuge” for people who “displaced”.However,Luang Prabang is a world-famous tourist city and is a good choice for most Chinese practitioners in Laos.From China to Laos,from home to Luang Prabang,from big city to small town,it means that they bid farewell to the “acquaintance society” that has been living,stay away from the familiar and habitual regional culture,and live in a strange and backward town.And struggle.The transformation of space requires them to change their past cognition and behavior to adapt to new careers and living environments.In the ancient city of Luang Prabang,on the one hand,Chinese tourism small business owners act as important actors in the tourism field,and their economic activities have the nature of tourism services industries to obtain profits through supply,guided by economic interests,and necessarily have capital.Investing and adapting to the tourism market,forming a habit of corresponding;on the other hand,tourism services generated by tourism economic activities have cross-cultural communication attributes,resulting in changes in life and cross-cultural exchanges,making Chinese tourism small Business owners have formed changes in emotions,behaviors,and cognition,both psychologically and socially.Based on the theory of tourism field theory and cultural adaptation theory,combined with sociological theory and perceptual structure model,this paper analyzes the process,state,influencing factors and internal structure of the main cultural adaptation of Chinese tourism small business,and incorporates the cultural adaptation practice of tourism small business owners.Within the complex system of the tourism field,the process mechanism and influence mechanism of its cultural adaptation are explored.The research shows that the Chinese tourism small business has a complex composition,and the living conditions in the ancient city of Luang Prabang are better,and the cultural adaptation is stronger.The cultural adaptation model is based on the integrated strategy and presents the assimilated cultural identity trend..From the big city to the small town,the Chinese tourism small business owners have made a choice in the comfortable and free environment.They are first of all the tourism practitioners,followed by the residents.The adaptation of Chinese tourism small business owners to the tourism market directly affects the overall state of cultural adaptation,and traditional factors such as tourism industry factors and life changes play a role at the same time.Among them,the adaptation of work has an important basic role in general adaptation and communicative adaptation,and the three interact with each other.From the analysis of the cultural adaptation field system,the cultural adaptation of Chinese tourism small business owners only engages in fierce capital competition with other actors under the guidance of habitus,and constantly generates new habits to cope with the impact of other actors’ habits.This process consists of three phases: the outbreak period of the Chinese tourist small business owners quietly entering the market,the high tide period of the participants’ intense competition,and the stable period of the actor’s relationship solidification.In addition,factors such as changes in life,stereotypes,adaptation obstacles,and uncertainty also affect the cultural adaptation of Chinese tourism small business owners to varying degrees.Through the above process mechanism and influencing mechanism,the Chinese tourism small business owners construct a field space of “cultural adaptation” in which the various types of capital occupy different unequal positions to show the competitive relationship through multiple rounds of strategic games.The research on the adaptation of the main culture of Chinese tourism small business and its mechanism is based on the existing cultural adaptation research,which has made a new exploration of tourism orientation,enriched the research direction of cross-cultural adaptation,and provided a new perspective for tourism research.It plays an important role in the field of tourism disciplines and interdisciplinary research in tourism.Pay attention to the dynamic development of the interpersonal relationship and interaction mode of tourism small business owners in different countries,and provide reference for the strategy of Laos Chinese tourism small business owners to adapt to the culture,which is beneficial to Chinese people to better participate in the development of Luang Prabang tourism and social life.Integration and promotion of exchanges and cooperation in tourism development between China and Laos.