The Research Of Information Visualization Applied To Tourism Destination Marketing

Along with the advancement of global economic integration process,a lot of rich tourism resources of tourist destination in the strategic advantage gap is gradually narrowing,tourism enterprises in marketing perspectives of product,price,place and promotion of competition constantly tend to be more homogeneous.The rapid development of information technology has also made between different countries and cities imitate,the speed of learning is becoming more and more quick,the development of tourism in the tourism destination marketing and presents the development trend of the nonlinear.In order to adapt to the trend of popularization and popularization of tourism in the information age,tourism destination must strengthen its competitive advantage in marketing.Then,how to grasp the marketing pulse of tourism destination becomes the important issue of the tourist destination.With the constant development of Internet information technology era,how to apply the information visualization technology into various industries,has become a valuable topic,information visualization of tourism destination marketing intervention is also the inevitable trend of tourism industry.Information visualization to tourist destination of real-time analysis,comprehensive information,such as using the VR technology for virtual planning of the scenic spot,using 3D dynamic visualization display of scenic landscape,through the combination of virtual reality technology and geographic information system set up 3D scenes,through the video to show the general situation of the tourism destination and so on,these visual application conforms to the requirement of tourism destination,information processing,applied information visualization in the tourism destination marketing has been overwhelming.This article from the definition of information visualization,development,classification,characteristics,application scope,such as study,combining with the status quo of the development of the tourism destination,the visualization of wuhan tourism destination marketing on the basis of the analysis of case,illustrate the feasibility and necessity of tourism destination visual marketing,and find out the tourism destination marketing visual appropriate category,establish visualization technology application in tourism destination inspection frame structure,finally puts forward some security countermeasures on promoting tourist destination visual marketing.The purpose of this paper is to guide the marketing construction of Chinese tourism destination.