Research On Investment And Finance Evaluation Of Shandong H Scenic Area Construction Project

As an important part of the modern service industry,tourism plays an enormous role in promoting employment,consumption and economic development.With the state's policy support for the tourism industry,coupled with the tourism industry has a good return on benefits,the tourism project development and tourism investment in the growing number.Based on this,the thesis takes Shandong H scenic area construction project as an example,analyzes the construction condition and investment prospect of this project,and analyzes whether the project is economically viable and provides the basis for investment decision-making.First of all,the thesis combs the general situation of the investment and construction project of scenic spot H,and draws the conclusion that the project occupies a total area of 333696.73 square meters,with residential,commercial facilities,cultural facilities,recreational and sports land,Tourism and industry.The project space layout,spatial analysis and construction progress are analyzed.The project construction has unique natural resources and rich human resources,and has a good location and policy advantages.The total investment of the project is901,313,300 yuan,Through corporate self-financing,government support and investment three channels of financing.Secondly,this paper analyzes the investment environment of H scenic spot construction project,and concludes that the natural environment such as the air quality,groundwater condition,environmental noise and ecological environment of the project site is good for the project construction due to less industrial area;And possible pollution to the environment during the operation of the project,and put forward corresponding preventive measures.Construction projects are in line with China's development plan,in line with the development policy of the tourism industry,meet the industry access standards,and the social environment of the project investment is good.Third,the financial evaluation of construction projects,draw: the operating income and taxes,operating cost estimates as the basic indicators of evaluation,estimated total revenue of 341,030,000 yuan,taxes 18,756,600 yuan,the total annual operating costs of 6091.98 The profit after tax is 130.2944 million yuan;the estimated total investment return rate is 19.27%;the net profit rate of capital fund is 14.45%;the financial internal rate of return is 14.78%;the financial net present value is 76.01461 million yuan;the investment payback period For 12.08 years,the above indicators show that the project is financially viable;using sensitivity analysis to analyze the key influencing factors,the results show thatenterprises should pay attention to resource risks,technical risks and investment and financing risks.Finally,the paper puts forward the safeguard measures for the implementation of investment projects in the construction of Shandong H scenic spot from the aspects of economic analysis in the pre-project period,perfecting the risk management in project construction,strengthening the operation and management after the project operation and organization management of whole process.